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Advertising Industry Knowledge Test

Our Advertising Industry Knowledge test measures your knowledge of the advertising industry. Designed for individuals with broad knowledge of the industry and its trends, this test covers the following topics: Advertising and Public Relations, Application to Marketplace, Campaign and Media Planning, Online Advertising, Promos, and Specialized Communications.



Scope of the Online Advertising Industry Knowledge Test

Advertising & Public Relations
Creating Effective Advertising Campaigns
Effective/Ineffective Methods
Role/Purpose of PR
Strategies/Process
Application to Marketplace
Social Responsibility/Ethical Context
Steps in Communications Process
Usage of Marketing Communications
Campaign Planning
Performance Measures
Planning/Execution of Integrated Marketing
Role of Research/Primary & Secondary
Media Planning
Assessment/Measures
B2B vs. Consumer
Characteristics of Print/Broadcast/ Outdoor/Online
Planning Steps
Online Advertising
Assessments/ Measures
Characteristics
Compared to Offline Advertising
Organization of Process
In a Company Setting
Marketing Mix Elements
Types & Functions/Marketing Orgs
Promos & Specialized Communications
Point-of-Purchase/In-Store Marketing
Role of Direct Marketing
Role of Promotions
Trade Shows
Trade/Consumer Strategies
Types/Impact of Events Marketing
Purchase Behaviors
Impact of Communications (Advertising)
Motivations
Persuasion Motivation Applied to Purchase Behavior

Duration

40 minutes.

Assessment Method of Questions

Multiple choice questions

Each question has between 2 and 8 options out of which 1 or more may be correct.

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Keywords

advertising industry knowledge assessment test, advertising industry knowledge online assessment test