ClickATest Assessment Services

Only £52.00


Sample reports

Sample certificates

Adobe Reader is required to view these sample reports

Database Marketing (U.S.) Test

The Database Marketing (U.S.) test measures your knowledge of database marketing, business problem-solving, and current industry trends. Designed for experienced marketing professionals, this test includes the following topics: Customer Management, Data Processing, Database Applications, Database Management, Database Marketing Basics, Lists, Strategy and Management, and Testing and Analysis.



Scope of the online Database Marketing (U.S.) Test

Customer Management
Contact Management
CRM
Loyalty Programs
One to One Marketing
Data Processing
List Selection and Generation
Merge Purge
Personalization
Postal Presorting
Database Applications
Customer Acquisition
Customer Reactivation
Customer Retention
Reporting
Tracking and Measurement
Database Management
Building the Database
Data Capture
Data Hygiene
File Composition
Flat File vs Relational Databases
Normalization of Data
Database Marketing Basics
B2B vs B2C
Database Marketing vs Direct Marketing
Database Marketing vs General Marketing
Definitions
Principles of Direct Marketing
Lists
Creating Customized Prospect Lists
External or Rental Lists
Internal House Lists
Segmentation
Strategy and Management
DBM Culture
Integrating Marketing Efforts
Interactive Marketing - Web and E-mail
Privacy Issues
ROI
Technology
Testing and Analysis
Data Mining
Predictive Modelling
Response Rates and Metrics
RFM and LTV
Selecting and Tracking Test Cells

Duration

40 minutes.

Assessment Method of Questions

Multiple choice questions

Each question has between 2 and 8 options out of which 1 or more may be correct.

More links

Keywords

database marketing u.s. assessment test, database marketing u.s.test online, commerce