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Marketing Concepts Test

Our Marketing Concepts test measures your knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis , Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.



Scope of the Online Marketing Concepts Test

Advertising & Sales Promotion
Advertising on the Web
Broadcast Advertising
Choosing a Medium
Choosing a Message
Managing the Sales Promotion Process
Print Media
Promotional Objectives
Promotional Planning/Media Plan
Public Relations
Strategy Decisions
Trade Shows
Using Ad Agencies
Buying Behavior
B2B Decision-Making
B2C Behavior
Buyer-Seller Relationships
Decision Influences
Purchasing Process/Motivation
Demographic Decision-Making
Buyer Problem-Solving Processes
Psychological Influences
Social Influences
Distribution & Channel Selection
Distribution Systems/Strategies
Marketing Channels
Place/Location Decisions
Retailing, Wholesaling & Marketing Logistics
Information Analysis
Budgeting for Decision-Making
Data Analysis
Market Research Techniques
Problem Definitions
Internal & External Company Evaluation
Competitive Environment
Cultural/Social Environment
Economic Environment
Evaluating Company Resources
Political Environment
Market Analysis
Global Market Offerings
Market Segmentation
Positioning/Differentiating
Target Market Strategies
Understanding Markets
Marketing Control Systems
Cost Analysis
Feedback Processes
Managing the Total Marketing Effort
Performance Analysis
Sales Analysis
Marketing Plans
Analysis
Forecasting
Plan Development
Use of 4 P's
Marketing Roles
Linking with Other Functions
Marketing as a Business Function
Profitability
New Product/Service Development
Branding
Designing Services
New Product Planning & Development
Packaging
Product Classes
Product Life Cycle
Types of Products
Pricing
Discounting
Pricing Objectives
Pricing Policy
Quantitative Analysis
Selling Issues
Managing a Sales Force
Sales Roles
Selling Relationships
Selling Services
The Sales Process

Duration

40 minutes.

Assessment Method of Questions

Multiple choice questions

Each question has between 2 and 8 options out of which 1 or more may be correct.

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Related Professions

Sales Professional, Market Research Analyst, Product Manager

Keywords

marketing concepts assessment test, marketing concepts assessment test online, marketing concepts test, commerce